Chinese Social Media Boom: with Antoine Bunel was on Hey china!

Antoine Bunel 安闹闹 and Fionn Wright任飞扬.What’s their common denominator? They’re both « laowai » KOLs and hugely popular on Chinese social media, getting zillions of views. The first is a self-taught TV chef, media personality and digital strategist who runs live cooking shows, while the other is a #WeChatEntrepreneur, a worldschooling father, and an award-winning documentary producer.

In this episode of Hey China!, Dr Shirley Yu and Martina chat with them about why the Chinese – from grandmas, grandpas to farmers – are so crazy about apps and live streaming, the increased appetite for cooking at home and Western recipes, and why KOLs should have a message and moral values. – Antoine: “The virus has brought us a hell lot of fans” – Fionn: “China is showing us what the future of the Internet will be” – Antoine: “I’m worried about the next generation of KOLs”