Alibaba’s Tmall vs. Pinduoduo and Amazon: Who will win the Chinese e-commerce market?

Alibaba’s Tmall, Pinduoduo and JD are just some of the players joggling for a bigger slice of China’s online shopping spree.

Chloe Goncalves, Business Development Manager at Tmall Global, helps European brands enter the Chinese market and sell through Alibaba’s e-commerce platforms.

As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China and for how long? In this episode, find out:

– Which are the top selling European brands on Tmall?

– How does Tmall stack up to Amazon in China?

– Why live streaming is a must

– Chloe’s top tips for European brands

Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic.